FASHIONTECH BERLIN
Identity, Art Direction 2021/2022
The Ground was founded in 2021 to bring brands and consumers together through celebration and collective action. Over three days in July 2022, guests from all over Germany and beyond came together to experience innovative brand pop-ups, panel discussions, live music, physical and mental health activities and a ball event.
A new visual world was created for this festival, from the development of the corporate design to the campaign animation, advertisements, various advertising spaces, flyers, brochures, merchandise, website, banners, newsletter design, app, social media presence and the design of screens.
It took place at the same time as the trade show and conference formats PREMIUM, SEEK and FashionTech, which always attract over 20,000 buyers, retailers, brands, professionals, and influencers.