Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


GREEN DAY - ALBUM RELEASE

Interactive Billboards 2011




The American punk band GREEN DAY released three new albums within three months in 2011. How could we create attention for the launch, without having a big media budget?

We decided to take an unconventional approach by designing first street prelisting via billboards. For each song on the album, we designed individual billboards and placed them throughout Germany.The only way to stream the new songs prior to the offcial release date, was to find the location of the posters, position oneself directly in front of them with a smartphone.

The Green Day fans all over Germany took this challenge and created a big buzz around the album release, which was even recognized by International music press.

Agency: VCCP 






Overview
email    linkedin   email    linkedin   email    linkedin   email    linkedin   email    linkedin   email    linkedin    email    linkedin   email    linkedin