Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


SLOGGI - FEEL YOUR FREEDOM

Art Direction 2012




After winning the global account for Triumph's Sloggi brand, we created a new global communication platform focusing on empowering women with self-confidence. The repositioned brand strategy centers on authenticity and empowerment, encouraging women to be true to themselves and pursue their desires. The creative platform, titled "BE EVERY YOU!", facilitates a dialogue between the product and users, which can be conducted via media channels including print, television, and retail.

Agency: VCCP Berlin






Overview
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