Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


REEBOK Easytone

Art Direktion 2010




Reebok Woman want to look and feel good. They sometimes find it challenging to fit  three or more workouts in their busy schedule. To prioritize time for workouts, it needs to be more fun for them.

Reebok EASYTONE shoes not only look good, but also do something for your gluteal and leg muscles at the same time. The EASYTONE is specially designed for everyday walking and everyday life and can help to tone and define these muscles. Thie is thanks to air pockets in the sole, which simulate walking on sand.  
The global campaign was launched in 2010 with an integrated campaign across TV, print and online.
 

Agency: DDB Berlin











Overview
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