Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


PREMIUM Fashion Trade Show
Summertime

Identity, Art Direction 2016




The PREMIUM Exhibitions GmbH is the leading trend and event platform for fashion in Berlin, held twice yearly, showcasing established names alongside emerging newcomers from all segments. The event is elegant, contrasting, and impressive, fostering long-term partnerships and new impulses within the fashion industry.

The comprehensive graphic and communication support includes conceptualizing key visuals, developing advertisements, image videos, websites, social media campaigns, flyers, magazines, outdoor advertising, and exhibitor catalogs.

The concept for "Summertime" embodies an atmosphere of lightness and freedom associated with the season, radiant sunshine and the beauty of nature. It plays with warm color tones, airy textures, and organic shapes that convey a relaxed and inviting mood.







Overview
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