Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


Reebok RunPrime

Art Direktion 2010




Reebok RunPrime is the shoe that suits every kid’s lifestyle. So we created a mood campaign that communicates in a fresh and cool way that this is “the shoe that fits you no matter what you do”. 

For each of the four shoes we created a stillife, a visual world that represents the diversity of activities which they are suited for. 
The stillifes are derived from the shoes different color schemes. The objects were carefully selected to achieve a good and gender neutral mixture of various sport items, toys, clothes, accessoires, books, DVDs, electronic items, personal things, etc. 

Agency: DDB Berlin







Overview
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