Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


RE:defined
PREMIUM Fashion Trade Show

Identity, Art Direction 2024




The PREMIUM Exhibitions GmbH is the leading trend and event platform for fashion in Berlin, held twice yearly, showcasing established names alongside emerging newcomers from all segments. The event is elegant, contrasting, and impressive, fostering long-term partnerships and new impulses within the fashion industry.

The comprehensive graphic and communication support includes conceptualizing key visuals, developing advertisements, image videos, websites, social media campaigns, flyers, magazines, outdoor advertising, and exhibitor catalogs.

PREMIUM Re:defined represents a visual evolution of the previous campaign and takes the approach of rethinking its predecessor from scratch. After the pandemic, the trade fair was faced with the challenge of reinventing itself and adapting to post-pandemic conditions.















Overview
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