Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


Summer 2023
PREMIUM Fashion Trade Show

Identity, Art Direction 2023




The PREMIUM Exhibitions GmbH is the leading trend and event platform for fashion in Berlin, held twice yearly, showcasing established names alongside emerging newcomers from all segments. The event is elegant, contrasting, and impressive, fostering long-term partnerships and new impulses within the fashion industry.

The comprehensive graphic and communication support includes conceptualizing key visuals, developing advertisements, image videos, websites, social media campaigns, flyers, magazines, outdoor advertising, and exhibitor catalogs.

In the summer at the end of the pandemic, the PREMIUM trade fair was adorned with a Dadaist-inspired illustration collage in a modern style as a key visual. At a time when the world seemed to be upside down, we decided to express this in our campaign. 








                         




                         







Overview
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