Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


PREMIUM Fashion Trade Show
Spring Summer / Fall Winter 15

Identity, Art Direction 2015




The PREMIUM Exhibitions GmbH is the leading trend and event platform for fashion in Berlin, held twice yearly, showcasing established names alongside emerging newcomers from all segments. The event is elegant, contrasting, and impressive, fostering long-term partnerships and new impulses within the fashion industry.

In 2015, we integrated Glitch Art as a stylistic element into our visual world for the Premium trade show. We deliberately utilized technical glitches, data distortions, noise, or unexpected visual effects to achieve creative and often surprising results. This approach allowed us to break away from conventional ideas of visual aesthetics and establish a unique visual identity.

Over two seasons, we applied this style and created both a summer and a winter theme. By using Glitch Art, we were able to develop innovative and intriguing designs while also establishing a connection such as themes of technology, digitalization, and the aesthetics of the unpredictable. This visual expression form allowed us to transcend traditional boundaries and explore new artistic paths.






Overview
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