Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


PREMIUM goes FRANKFURT

Identity, Art Direction 2022



The PREMIUM Exhibitions GmbH is the leading trend and event platform for fashion in Berlin, held twice yearly, showcasing established names alongside emerging newcomers from all segments. The event is elegant, contrasting, and impressive, fostering long-term partnerships and new impulses within the fashion industry.
In 2021, the trade fair was to take place for the first time in Frankfurt on the exhibition grounds. The trade fair tower in Frankfurt with its postmodern construction in the Art Deco style served as the inspiration and motif for the campaign. The conception and support of the holistic visual communication included the development and implementation of the visual concept for PREMIUM.













Overview
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