20th anniversary
PREMIUM Fashion Trade Show
Identity, Art Direction 2023
In January 2023, the 20th anniversary of PREMIUM was celebrated at Messe Berlin. The name says it all in this campaign, in which the number "20" was used as a three-dimensional design element and ran through animations, advertisements, various advertising spaces, flyers, brochures, catalogs, magazines, merchandise, website, banners, newsletter design, app and social media.