SEEK
contemporary fashion trade show
Identity, Art Direction 2016
The SEEK Fashion Trade Show in Berlin is a renowned trade fair for contemporary fashion and streetwear. It takes place twice a year and is known for both innovative labels and established brands. The trade fair focuses on streetwear, urban fashion and modern styles. In addition to exhibitions, it offers networking, seminars and events during Berlin Fashion Week.
Overall, the integrated communication of the SEEK Fashion Trade Show is characterized by its authenticity, creativity and purposefulness to create an inspiring experience for the fashion industry. This includes the conception and implementation of campaigns, set design and advertising measures for print and online. In the campaign, we have taken up the idea of offering Berlin artists and photographers a platform to present their work.