FASHIONTECH BERLIN
Identity, Art Direction 2022
FashionTech Berlin is an event that deals with the interface between fashion and technology. It takes place twice a year at the same time as with Berlin Fashion Week and provides a platform for innovation, discussion and collaboration in the fields of fashion, technology and digitalization.
Following the rebranding and the definition of the visual identity and brand guidelines, we developed a campaign that reflects the current zeitgeist and captures the metaverse theme.