Stephanie Granda is a Berlin-based Art Director and Graphic Designer with a focus on branding, visual storytelling and cross-media design. She collaborates with global brands, agencies and independent clients, creating work that is both strategic and emotionally engaging.


PREMIUM Fashion Trade Show
Cactus

Identity, Art Direction 2017




PREMIUM Exhibitions GmbH is the premier trend and event platform for fashion in Berlin, held twice a year, featuring established brands alongside emerging newcomers from all segments of the industry. The event is known for its elegance, contrast, and impressive showcases, fostering long-term partnerships and sparking new ideas within the fashion world.

Our comprehensive graphic and communication support encompasses conceptualizing key visuals and developing advertisements, image videos, websites, social media campaigns, flyers, magazines, outdoor advertising, and exhibitor catalogs. 

The inspiration for the summer campaign 2017 was based on the widespread Aztec pattern trend in fashion. We embraced the graphic forms of this trend and developed a lively, contrasting pattern. By integrating it into our campaign, we aimed to present a fresh, exciting aesthetic that captures attention.







Overview
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